Cadillac LaSalle, 1927
Built by Cadillac to Cadillac standards, the LaSalle soon emerged as trend setting automobile within GM, and Earl was placed in charge of overseeing the design of all GM vehicles.
LaSalles in a full-range of body styles, including Fisher and Fleetwood built custom body designs. The roadster could also be ordered in two tone color combinations at a time when dark colors like black and navy blue were still the most familiar colors produced by manufacturers. Earl’s design even included a nod to the inspirational Hispano-Suiza with the marque’s circled trademark “LaS” cast into the horizontal tie bar between the front lights.