Dodge Charger, 1969

Dodge Charger, 1969

There have been a number of vehicles bearing the Charger nameplate, but the name has generally denoted a performance model in the Dodge range. The 1966 to 1974 Chargers were the high performance B-body models. The 1975 to 1978 Chargers were based on the Chrysler Cordoba.

1969
In 1969 not much was changed for the popular Charger. Exterior changes included a new grille with a center divider and new longitudual taillights. A new trim line called the Special Edition (SE) was added. This could be available by itself or packaged with the R/T, thus making an R/T-SE. The SE added leather inserts to the front seats only, chrome rocker mouldings, a wood grain steering wheel and wood grain inserts on the instrument panel. A sunroof was added to the option list as well, and it would prove to be a very rare option. The bumble bee stripes returned as well, but were changed slightly. Instead of four stripes it now featured one huge stripe framed by two smaller stripes. In the middle of the stripe an R/T cutout was placed. If the stripe was deleted, then a metal R/T emblem was placed where the R/T cutout was. Total production dropped slightly to around 85,680 units. But in 1969 Dodge had its eye on NASCAR and in order to compete it would have to create two of the most rare and desirable of all Chargers: Charger 500, and the Charger Daytona.

The television series The Dukes of Hazzard (1979-1985) featured a 1969 Dodge Charger R/T that was named The General Lee, often quoted as the most recognizable car in the world. "The General" sported the Confederate flag painted on the roof and the words "GENERAL LEE" over each door. The windows were always open, as the doors were (allegedly) welded shut. The number "01" is painted on both doors. Also, when the horn button was pressed, it played the first 12 notes from the de facto Confederate States anthem "Dixie's Land". The muscle car performed spectacular jumps in almost every episode, and the show's popularity produced a surge of interest in the car. The show itself purchased hundreds of Chargers for stunts, as they generally destroyed at least one car per episode. (Real Chargers stopped being used for jumps at the end of the show's sixth season, and were grudgingly replaced with miniatures.)